ReviewSplit Variation family audit

Amazon review-sharing audit

Which of your variations wake up with a handful of reviews?

Reviews sell your products. And since February 2026, Amazon only pools them across variations that differ in minor ways: colour, size, pack quantity. Differ by flavour, formulation, primary scent, material or spec, and each child keeps only its own reviews. A child can drop from the family total to single digits overnight, and Amazon won't tell you it happened. It won't tell you why either.

Your first report is free. After that, unlimited audits are $15 a month. No card needed for the free one.

Drop your report file here, or click to choose it

Category Listing Report or variation flat file from Seller Central

.xlsm · .xlsx · .txt · .csv · .tsv

No file handy? It runs a full audit on a sample catalogue. Protein flavours, lipstick shades, candles and more. Then hit “Fill sample counts” up in the results and watch the reality check turn predictions into straight answers.

Covers sellers on
  • Amazon.com US
  • Amazon.co.uk UK
  • Amazon.ca Canada
  • Amazon.de Germany
  • Amazon.in India

Your file never leaves your device. The audit runs right here in this browser tab. Nothing gets uploaded, stored or sent anywhere. Close the tab and it's gone.

The proof

We checked real listings. This is what the split looks like.

The number on the left is the pool the whole family used to show. The number on the right is what one child shows today, standing on its own.

Tree Hut Shea Sugar Scrub · scented body scrub

163,3135,718

Lost 96.5% of the reviews it used to show.

That's Moroccan Rose, standing on its own today. Every scent in the family is on its own now.

Temptations Cat Treats · pet food flavours

165,57043,667

Lost 73.6% of the reviews it once showed.

That's the Chicken flavour on its own today. Same product, same quality, about a quarter of the social proof it used to show.

KIND Bars · grocery flavours

42,35314,257

Lost 66.3% of the reviews it used to show.

That's Caramel Almond & Sea Salt on its own today, after Amazon separated the flavours.

In that same check, 20 of 20 flavour, formulation and primary-scent families had split. And 10 of 10 colour, size and pack families still shared. You can know which side you're on before it happens, if you check.

From ReviewSplit's check of public Amazon listings in November 2026. These are other sellers' listings. They show what the policy does, and they aren't a prediction about your account. Your audit reads your own file.

How it works

From report to action plan in three steps

1

Download your report

Seller Central → Reports → Inventory → Category Listing Report. Two minutes. No API keys, no account access, nothing to install.

2

Drop it in

The audit runs in this browser tab and rebuilds every family in your file. Parents, children, and the differences between them.

3

Fix what matters first

You get a verdict for every family, the reason behind it, and a step-by-step playbook. Biggest exposure first.

What you get

Everything Amazon doesn't tell you

A verdict for every family

Split Risk, Shared or Grey, with the exact difference that drives the verdict named. No guessing, no vague warnings.

Your action plan

Your first three moves, biggest exposure first, worked out from your own audit. Not a generic checklist.

See it at a glance

A chart of your families by verdict, plus a plain view of how many child listings sit in each kind of family.

The fix, step by step

Fix the theme first. Restructure the safe way second. Build reviews back legally third. In that order, because it protects your account.

Pre-check new launches

Build each new family the safe way: minor differences together, functional differences on their own listing from day one.

Private by design

The audit runs in your browser, start to finish. Your catalogue file is never uploaded, stored or sent anywhere. Close the tab and it's gone.

Who it's for

Built for sellers whose variations are the product

If your customers choose by flavour, scent, formula, material or power, this policy is about you.

Amazon brought in these same rules in the US, the UK, Canada, Germany and India. Sell on any of those and this audit reads your report in exactly the same way.

  • Food & grocery
  • Supplements & wellness
  • Beauty & skincare
  • Hair care
  • Home fragrance
  • Pet supplies
  • Apparel & fashion
  • Home & bedding
  • Electronics
  • Health & household